The Rise of Digital Freight & Trucking Platforms in Pakistan
Are Pakistani logistics companies ready for Uber-style freight booking? Written by Afaq Ahmed Khan CEO, Mega Movers Pakistan Over the last decade, the logistics industry worldwide has changed dramatically. In the U.S., China, and parts of Europe, freight booking is becoming as simple as ordering a ride on Uber. With just a few clicks, shippers can find trucks, compare rates, track shipments live, and complete digital payments — all in one platform. The question is: Is Pakistan ready for this shift? As someone deeply involved in transport and project logistics, I believe the answer is — yes, but with challenges. 📲 The Digital Wave Is Already Here Pakistan’s trucking industry has traditionally operated on personal networks, phone calls, and manual documentation. Freight rates are often negotiated verbally, and tracking depends heavily on trust and relationships. But today: Smartphone penetration is growing rapidly. Digital payment systems like Raast and mobile ...
